ARTISTIC INK COSMETIC & MEDICAL TATTOO
Guided by Art. Driven by Purpose. Crowned a Champion.
From Podium to Your Skin — 5x PMU Champion Transforming Confidence Through Art
Award-Winning Artist • Educator • Mentor • Visionary
YOLANDA ALVAREZ
With over 25 years of experience in the beauty industry, I’ve built a career rooted in artistry, integrity, and transformation. I’m not just a PMU artist—I’m a mother, a mentor, an international champion, and a passionate visionary based right here in the heart of Sonoma County, California.
My journey began in 1998 with the Soft Tap technique in Mexico. Over time, that seed grew into a lifelong mission: to help women feel seen, restored, and beautiful through personalized, permanent artistry. After moving to the U.S. in 2008, I invested in advanced certifications, technical mastery, and global competitions—so I could bring world-class services to my local community.
Today, I offer affordable luxury in permanent makeup, specializing in brows, eyeliner, lips, and restorative areola tattooing. Whether you’re a client seeking natural enhancements or a future artist ready to launch your career, you’re in the right place.
From the World Podium to Santa Rosa’s Top PMU Studio
Multi-Time World Champion Artist
I’m a Five-Time WULOP Champion—with first-place wins in Areola, Shaded Eyeliner, Brows and more.
Representing Nations on the World Stage
I’ve represented USA, Central America, and Mexico in the World PMU Grand Finals in Turkey, proving my techniques on a global stage.
Mentor to the Next Generation
I’m an international educator and mentor for Tina Davies Professional, helping shape the next generation of elite artists.
Innovator of Zero-Trauma Techniques
I’ve trained in the most advanced trauma-free techniques, including my “Zero Trauma Application: 100% Retention” method.
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Always Evolving. Always Advancing.
I’m constantly evolving—competing, training, innovating, and investing in my own growth so I can offer you the latest and most effective solutions.
Proven, Life-Changing Results
I’ve helped hundreds of clients look and feel their best—with results that are long-lasting, natural-looking, and transformative.
I’m a Five-Time WULOP Champion—with first-place wins in Areola, Shaded Eyeliner, Brows and more.
I’ve represented USA, Central America, and Mexico in the World PMU Grand Finals in Turkey, proving my techniques on a global stage.
I’m an international educator and mentor for Tina Davies Professional, helping shape the next generation of elite artists.
I’ve trained in the most advanced trauma-free techniques, including my “Zero Trauma Application: 100% Retention” method.
I’m constantly evolving—competing, training, innovating, and investing in my own growth so I can offer you the latest and most effective solutions.
I’ve helped hundreds of clients look and feel their best—with results that are long-lasting, natural-looking, and transformative.
Why I’m Your Best Option
My Achievements
WULOP USA 2023 – 1st Place in Shaded Eyeliner & Areola
WULOP Central America 2024 – 1st Place Shaded Eyeliner (Latex & Live Model), 3rd Place Power Brows
WULOP Mexico 2025 – 1st Place Shaded Eyeliner
Represented Central America, USA, and Mexico at the World Grand Finals in Turkey
3rd Place at Biotek Milan Areola Competition 2024
Success Story Award Milan 2024
Judge at PMU Browista USA (Miami) and other elite competitions
Winner in 7 categories at PMU Marathon USA 2020
Presenter at PMU World Miami and Las Vegas PMU Conference 2024
My Promise to You
I didn’t get here by chance. I’ve spent countless hours mastering my craft—late nights studying, investing in global trainings, and flying across countries to compete with the best. Why? Because you deserve the best. You deserve to wake up every day feeling confident, radiant, and whole.
Here’s the truth:
You don’t need to keep searching. I’m right here in your city.
In Santa Rosa, you have access to an artist who brings world-class artistry to your doorstep—with heart, intention, and excellence.
I offer affordable, transparent pricing and flexible payment plans—because luxury results should be accessible. This is your opportunity to treat yourself to a higher standard of care and beauty.“Something you want to quote” — Author
“I compete to become better than I was yesterday.
That’s what makes me the best artist for you today."
Whether it’s designing your brows, softening your lips, defining your eyes, or restoring your areola after surgery—I’m honored to be part of your journey. You’re not just booking an appointment. You’re stepping into a space where your beauty, your confidence, and your story are valued.
So… what are you waiting for?
Santa Rosa, CA
Top Artist. Proven Results. Heartfelt Service.
Let’s create something beautiful—together.